Product Interests are arbitrary phrases/content that you can create and associate with an Account. You can then filter these phrases to find targeted Accounts.
Example: You can create an interest titled "Full-body Red" and then associate this to one or more Accounts. On the main Accounts tab, you can then choose to filter on Accounts that have been associated with the "Full-body Red" interest.
Other commonly used Product Interests are price point ranges, regions of interest, or type of establishment.
To Create a Product Interest
Go to the Accounts page
On the left-hand side, under Product Interests, click Manage Product Interest
On the left-hand side, under Product Interest, click Add
Type in the Interest
Select Save
To Assign a Product Interest to an Account
Go to the Accounts page
Select an account
Scroll down to Product Interests near the bottom of the page
On the right-hand side of the Product Interests box, click Manage Product Interests
Click the checkbox next to the Product Interest(s) desired for this account
Select Save
To Delete a Product Interest
Go to the Accounts page
Scroll down to Product Interests near the bottom of the page
On the right-hand side of the Product Interests box, click Manage Product Interests
Click Delete next to the interest you want to remove